Sales EnablementSalespeople not achieving good conversions despite having the latest CRM system with all possible add-ons ? Well, that’s not too surprising when most CRM systems do not really give the salespeople the specific information and solutions they need to pitch to a specific kind of customer profile, to ensure a better chance of conversion. When a salesperson makes contact with a lead, if he has easy access to information specifying the kind of customer profile the lead belongs to and what specific information and solutions to pitch to him based on that, he would have a far better chance of success. Effective sales enablement solutions do jus that, and a fair bit more. They effectively allow your salespeople to have a good understanding of the larger picture, encompassing the competition space, latest market trends et al, when dealing with potential customers, eventually resulting in better conversions, and faster business growth.
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eMarketing and Online Lead GenerationWith 95% of purchasing agents using the Web to research products and services, and 73% level executives depending on the Web to learn about them (www.emarketer.com), it’s a foregone conclusion that marketing on the web or eMarketing is an activity businesses can barely afford to miss. But putting additional resources towards it and starting from ground up may not be a very convincing proposition for most. A much better option is to engage exclusive eMarketing experts with the time and wherewithal to analyze and understand your business environment and its needs, come up with a comprehensive multipronged eMarketing plan (email campaigns, PPC, SEO strategy et al), and provide active support and metrics for implementing and monitoring the effectiveness of the same, along with comprehensive lead management strategies. What makes it even better is for you to have the ability to tailor the offerings per your specific requirements for optimal returns on your investment. | Contact Us |
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Customer Communities and Social ApplicationsTop of the mind recall - that’s the premise for building interactive and engaging customer communities with social applications like blogs, wikis, mashups, surveys, RSS feeds and the like, and position yourself as a provider of value through among others, opinion pieces, monthly newsletters and regular updates, so that when your users think of procuring a solution, they think of you. Period. The fact that these communities and social applications let you keep a keen eye on customer needs and market trends only adds to their appeal. | Contact Us |
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Content ManagementWith businesses spread across multiple market segments, one of their key needs is to have consistency in their messaging – both externally and internally. This entails putting the control for content in the business users’ hands, and providing a centralized interface for managing it, across the enterprise. All these requirements can be effectively met by well designed content management solutions – with centralized data repositories, publishing and approval workflows, template based content development and delivery for standardization and consistency, master pages for corporate branding, automatic or manual content propagation across multilingual sites et al. | Contact Us |
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Online Campaign Management and CRM IntegrationsWith multiple campaigns running across the year and significant resources engaged in the same, solutions that let you know which of your campaigns customers responded to the best and basically provide a comprehensive centralized end to end reporting framework that allows you to run real time reports with assorted charts and graphs on various configurable parameters, are a significant business need. For businesses having existing CRM systems, these solutions are seamlessly integrated with them and work just as well leveraging the existing infrastructure. Effectively deployed and used, these solutions can be a significant force multiplier in refining your online campaign strategy and ensuring higher revenue. | Contact Us |
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Sales and Marketing PortalsSales and marketing portals provide all the information a sales person needs to be a more effective salesperson at his finger tips, and in context. With easy to access centralized repositories for customized call scripts and solution offering details matched with specific customer profiles, sales tools for competitive analysis, customer reference, up sell, cross sell, migration of opportunities, Odd Cast characters for application usage guidance et al, these portals lay at the disposal of the salesperson all the information and tools he needs to be more successful. They also provide feature rich collaboration and communication tools and utilities like news announcements, event links all from a single centralized interface. | Contact Us |
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Social ApplicationsSocial applications allow you to build communities that help you be in front of the customer, so that when they decide to go for a solution or need, they think of you as a provider. You engage with them. Providing valued information, updates through mails and, they feel value in being part of it, webinars etc. | Contact Us |
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