Total Marketing Solutions

"Carefully designed to show you an Opportunity Gap to harness success with our total marketing solutions in the present scenario of economic downturn”

Why total marketing offerings?

In today's era, the maximum benefit of marketing cannot be realized through just a single handed approach either online or offline. A good synergy between online and offline marketing exists that is essential for writing a success story of any business especially in the current market scenario.

Our total marketing offerings -all in one -platform-include:

Strategy, Market Research and Tactical Plan
Search Engine Optimization 2.0
Google AdWords/Yahoo SEM and Analytics
Email Campaign
Networking Marketing
Webinar Promotion
Whitepaper Syndication
Press Releases
Brochures, Logos, Booth Designs
Web 2.0 Website Design

For No Obligation 30 Day Free Trial Period

Strategy, Market Research and Tactical Plan -

In today's era, the maximum benefit of marketing cannot be realized through just a single handed approach either online or offline. A good synergy between online and offline marketing exists that is essential for writing a success story of any business especially in the current market scenario.

Search Engine Optimization 2.0 -

We specialize in SEO 2.0 and go beyond on-page & Off-page optimization to ensure consistent ranking. We evaluate a website on various parameters and optimize on targeted keywords to ensure top ranking on the first page of Google, Yahoo, MSN and other search engines.

Google AdWords/Yahoo SEM/Web Analytics -

We manage PPC campaign, optimize contextual advt and measure ad performance through Multivariate and A/B for a fair return on the investment. We provide very cost effective AdWords solutions that guarantee qualified leads.

Design for Online & Print Media -

We have expertise to deliver eye-catching and innovative designs for brochure, mailers, catalogues, logos, and graphic designs.

Web 2.0 Design & Development -

We design and develop website using SharePoint with look-n-feel, Content management, Ask-n-answers feature, Blog, RSS, Forum & Social Bookmarking, etc.

Whitepaper, Case Studies & Press Release Syndication -

Whitepaper syndication is a guaranteed leadgeneration tool. We ensure guaranteed leads via content syndication program with whitepapers and case studies.

Also, we promote press release and syndicate across various paid and free online channels for Brand Building. We develop content based on client’s suggestions and feedback. promote it across various websites

Webinar Promotion -

We have comprehensive knowledge on online vendors providing List Rental service. Based on our experience, we help our clients in strategizing marketing approach to ensure a fair participation of audiences in webinar and satisfactory conversion.

For Cost Effective Total Marketing Packages

Our mission is to provide our customers with the best possible marketing service, to meet or exceed their needs and goals. OptimusBT is not a Marketing Firm, an Ad Agency, a Graphics House, or a Strategic Consulting Firm, we are all of these. We at OptimusBt believes that there is no single solution for marketing a product or a business, but many marketing solutions that need to be combined with a strategy and perseverance to win.
Find the one that best meets your business needs so you can Get Started Now!

Services	Bronze	Silver	Gold
Rebuilding website 2.0	New branding, Lead Capture, Blogs, Calls for Actions	New branding, Lead Capture, Blogs, Calls for Actions, Ask-n-Answer	New branding, Lead Capture, Blogs, Calls for Actions, Ask-n-Answer
SEO, Landing Pages, Google Adwords and Web Analytics	SEO for major offerings, 2 landing pages per quarter, 5 campaigns per quarter, 1 report per month	SEO for major offerings, 3 landing pages per quarter, 10 campaigns per quarter, 1 report per month	SEO for major offerings, 3 landing pages per quarter, 10 campaigns per quarter, 1 report per month
Email Campaign	None	None	2 Email campaigns per quarter
White Paper Marketing, Case Study Marketing & Webinar Promotions	None	2 artifacts per quarter	3 artifacts per quarter
Press Releases	None	2 press releases per quarter	2 press releases per quarter
Designs – Brochures/Logos/Trade Show Booths	None	None	1 brochure or 1 trade show booth design or 2 logos per quarter
Network Marketing	None	None	2 Social Network Avenues per quarter
Marketing Strategy & Tactical Plan Management	None (guidance and plan management by client)	None (guidance and plan management by client)	Yes
Engagement Duration	6 months minimum	6 months minimum	1 year minimum

What does a “Gold” Implementation look like?

Quarter 1

Marketing Strategy (4 Ps, SWOT Analysis, Strategy Theme, Marketing Mix Matrix) and Tactical Planning for the year
Website 2.0, landing pages and Google Adwords
Artifacts Marketing, Email Campaigns, and Press Releases

Quarter 2 – Quarter 4

Rollout of new website, implementation per marketing plan, Search Engine Optimization on new website, Blog Postings coordination
Google Adwords, Web Analytics, and Landing pages for promotions
Designs for logos/brochures/trade shows
Artifacts Marketing, Email Campaigns, Press Releases
Network Marketing per Marketing Plan

Marketing Team

US resource - 1 Principal
India resources - 1 Designer, 1 Marketing Analyst, 2 Developers and 1 Tester

Which Marketing Package Suits Your Business Needs!

Customers' Profile

Fleet Safety International (FSI) is one of the top driving schools based out of Calgary, Alberta. The company has mainly three divisions – Retail, Corporate and e-Learning. The company is serving the best driving training for over 30 years. The core competency of the company lies in developing course module and Safer Driving training for Cars, Motorbike, and Truck.

Customer Profile

American Seniors Association(ASA) is an organization which has laid down its foundation on its belief to serve American seniors’ conservative citizens. Dissatisfied with AARP, the organization was established to provide a conservative alternative to AARP to its senior citizen conservative base.

The Challenge

As an alternative to AARP, the biggest challenge was to overcome stiff competition. Since AARP is an established liberal organization with huge membership and an established name, ASA relied on occasional offline promotion and WOM in the conservative circles to increase its membership base with no major focus on online promotion.

Optimus BT e-Marketing Solutions

Constrained by budget while wanting to explore different alternatives to increase the size of its members, the organization approached Optimus BT to provide online marketing support. In order to demonstrate ROI, we provided online marketing services specifically via Ad-Words for a month. We were able to demonstrate the results and the potential of ASA to expand with online marketing.

Customer Profile

TriCon is a Microsoft Certified Gold Partner company based out of Calgary, Alberta. The company provides advanced infrastructure, data management and learning solutions.

OptimusBT -Website solutions

The company wanted to build a website with dynamic CMS system on SharePoint. The team at OptimusBT successfully built the website in a span of just one month.

A Single Source for Total Marketing Solutions
Helping You Grow to Groom!

With our focus on SMALL businesses and a holistic objective to help your business leverage both online and offline mechanisms, Optimus BT can help you kickoff total marketing solutions. Our unique value proposition not only helps you drive more business, but also builds a strong brand and a more involved community for you.

Our marketing strategies are based on rock-solid research and analysis that includes:

Target Markets : The groups of customers and prospects most likely to want what you offer! Segments you can serve most profitably. Approaches that will deliver higher margins. Ways you can outmaneuver your competitors

Marketing Objectives : The specific behavior changes that tends to produce the business results you're looking for. With numbers attached, because we believe you get what you measure.

Positioning : The best way to position your company that clearly defines your differences - and helps people understand why those differences matter to them.

Communications strategies : Messages that will compel your target audiences to re-think your product or service and change their behavior.

Contact strategies : The most effective and cost-effective ways to convey your messages to the most productive audiences.

Of course, if you want to order any of these marketing packages, la carte, we'll be glad to provide it. But our greatest value to you lies in our ability to put it all together as part of a strategy, manage the schedule and budget, and do all the worrying for you.

We ensure tactful consideration of your business goals, and strategic application of our 5 years of experience in creating very successful offline/online marketing campaigns for our clients. When you choose us, you choose to establish a relationship with a knowledgeable, professional and trusted friend dedicated to your success.

Here are just a few things we promise:

Web design with web 2.0 features & rich users experience
A Dedicated Team of Principal, Marketing Specialist, Web Designer, and Developer,
Targeted Traffic
Qualified Leads
Search Engine Rankings
No Contracts, No Hidden Fees

About OptimusBT

Established since 2002, with our Headquarters in Atlanta, GA, and another in Bangalore, India. Expertise and thought leadership in providing Enterprise and Web 2.0 solutions for our customers. Our core competency in E-Marketing practice includes implementing websites, lead generation , content management solutions, customer retention, and communities.

We are focused on designing and implementing next generation marketing solutions that incorporate Web 2.0 technologies and self service for Integrated communications, collaboration and community. We have successfully completed 50+ Implementations with Mid-Market, Small Businesses, Government, and Non-Profits.

As a Microsoft Gold Certified Partner, we are enterprise 2.0 consultant in providing SharePoint solutions. For over 5 years, We have paved the road when implementing complex, global solutions in the areas of Sales, Finance, Procurement, Manufacturing, Human Resources, and others in many industries around the world.

Optimus BT has been recognized for setting standards in design and development, and is acclaimed by clients for using a solution delivery model that is rivaled by most. Core competencies include Business Intelligence, CRM, and Integrations with disparate backend systems. In addition, Optimus BT has a uniquely qualified engineering staff that have successfully helped many clients migrate Lotus Notes Applications, as well as other legacy systems, to a Microsoft platform.

Clients include Microsoft Client Services, Honeywell, Tyco Electronics, Graphic Packaging, Fireman’s Fund Insurance Corporation, Boyden, McAfee, International Speedway, and others. Optimus BT, a privately held firm, has locations in Atlanta, GA, USA and Bangalore, India.