Learn some of the successful marketing strategies that small and mid-market businesses are employing to beat the recession in our power packed luncheon meeting on 20th March '09 from 11:30 AM to 1:00 PM EDT.

11:30 AM - 12:00 Noon - Registration
12:00 Noon to 1:00 PM - Lunch and Presentation

Venue :
Microsoft Corporation, 1125 Sanctuary Parkway, Suite 300, Alpharetta, GA 30004

The following items will be covered in the session.

• How has recession affected Companies?
  • Why traditional marketing and sales strategies are not working?
  • What is wrong with the process and technology supporting marketing and sales processes today?
    
    
• Smart and Innovative Strategies that work!
  • What is working? - A focus on niche Products/Services, Micro-targeting customers, expanding beyond immediate geographies among several other tactical steps are helping companies improve the return on marketing spend.
  • How do you combine your current marketing efforts with the new innovations – strategies that help integrate online and offline efforts effectively
  • How do you make the sales process work in tandem with marketing - collaborative sales processes for faster sales cycles, larger opportunity pipelines


• Technology that supports the transformation of customer acquisition
  • Desired features of the technology supporting the implementation of new generation marketing strategies and collaborative sales processes.
  • A brief overview of SharePoint as the desired technology platform.
  • Walkthrough of solutions that go beyond CRM, and eMarketing to create a differentiating platform for sales and marketing in your organization
  
  
  
• The Roadmap and approach for moving forward
  • The overall roadmap for adapting new generation marketing strategies and collaborative sales processes.
  • Benefits for your organization.
  • Approach to implementation and ROI.