With the Internet fast becoming the primary platform for customers to research and find products or services, moving away from the traditional print, and Television, or Phone book based advertising, it has become crucial for any marketing and advertising campaign to have a major component that is based on the Internet. This effort includes developing compelling web content, e-commerce sites, micro targeted sites along with advertising on the Internet on major search engineers, content aggregation portals and/or destination portals. Advertising takes various forms including keyword based search engine advertising on popular engines like Google, MSN, Yahoo; Banner and Content based advertising on various Portals like CNN, ZDNet, MSNBC or even on popular destination blogs. Finally, there is search engine optimization itself which allows customers to be able to find your web site on the Internet. Optimus BT helps companies implement a comprehensive E-Marketing Strategy including developing compelling and focused micro sites for product or event marketing, E-Marketing with keyword advertising, search engine optimization and banner ads development.