Email has become an essential tool for individuals and businesses alike to communicate. Beyond that email has also become a mechanism for businesses and systems to be able to communicate various business critical information in the form of alerts, metrics, data, approval messages etc. Of course, it also is known to be a potent marketing tool to develop business and drive commerce. Optimus BT has developed various specialized applications for customers that involve email integrations with systems, business processes and workflow. Some of the solutions have been developed as extensions/add-ons to existing platforms like SharePoint, SQL Server for our customers allowing them to be able to more effectively use email as a business tool and application.